Big Shapes, Bold Colors: Designing Your Own Logo
Look at your favorite snack bag or a sneaker box. See a little picture or symbol that tells you who made it? That's called a logo, and graphic designers create it using just a few simple shapes and colors — no words needed!
What You'll Learn
Name the three basic shapes designers use the most Pick colors that work well together Explain what a logo is and why brands use one Design your own simple logo
Three Shapes Do Almost Everything
Circles, squares, and triangles can combine to build almost any picture. A house can be a triangle roof on top of a square. An apple can be a circle with a tiny triangle stem. Designers start with these basic shapes before adding any detail.
Picking Colors That Pop
Warm colors like red, orange, and yellow feel bright and full of energy. Cool colors like blue, green, and purple feel calm and quiet. Designers also use contrast, like a dark shape on a light background, to make a logo easy to see from far away.
Most famous logos use only one or two colors. Fewer colors makes a logo simpler to remember!
What Makes a Good Logo?
A good logo is simple, so it still looks clear even tiny, like on a phone screen. It's memorable, so people recognize it fast. And it fits what the brand is about, like a leaf for a nature brand or a paw print for a pet store.
Match each shape combo to what it could become.
Terms
Definitions
Drag terms onto their definitions, or click a term then click a definition to match.
Why do many logos use only one or two colors instead of many?
Which pair of shapes could you combine to draw a simple house?
Design Your Own Logo
Pick something you love, like a pet, a sport, or a snack. Using only circles, squares, and triangles, and no more than two colors, draw a logo for it on paper. Show a grown-up and explain why you picked those shapes and colors!
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